THIS IS BRAVERY
Bravery is forged from a passion for surfing, dirt biking and skateboarding - driven by an unyielding resolve to push limits, embrace courage, and live life on the edge.
Be fearless in the pursuit of what sets your soul on fire.
MEET THE FOUNDER
TOBY GUTTERIDGE
Growing up in South Africa, Bravery founder Toby Gutteridge saw first-hand how easy it is to fall into the wrong crowd - a world of gangs, crime, and chaos. But for Toby, the way out was clear: extreme sports.
As a motocross racer, surfer, and all-round adrenaline chaser, he found purpose through pushing his limits - and the deeper he went, the stronger his drive became.
That same determination took him to the UK in 2006, where he earned his place among the elite as a Royal Marine Commando, later going on to serve with the UK Special Forces.
But in 2009, everything changed.
While on operations in Afghanistan, Toby was shot in the neck. The bullet severed his spinal cord, leaving him paralysed from the neck down and dependent on a ventilator to breathe.
Since then, Toby has been living a different kind of battle - a personal survival story. One of relentless courage, brutal challenges, and choosing bravery every single day.
Toby's story is the soul of the brand. Bravery isn’t just a name - it’s how he lives.
“I want people, when they put on the brand or are using the brand, to feel empowered. I want them to feel invincible - like nothing can touch them, and they are the best version of themselves... that nothing is out of their reach.”
Toby
The lion is born
In 2016, Toby founded Bravery. The extreme sports brand - with a difference. As well as creating great products for the extreme sports enthusiast, Bravery supports charities that empower children and young adults to overcome their own adversities through courage, strength and determination.
Toby has had to overcome the loss of his body, his career and his identity, yet his own bravery and determination has allowed him to bounce back stronger than ever. Through his brand, he is still determined to make a difference in the world and in people’s lives.
“Bravery is more than just clothing. It’s a way of life.” We believe the clothes you wear can act as your personal inspiration as well as making a difference to the lives of others.
“It wasn’t too long ago that I was needing to dig deep and find the inspiration to overcome my worst fears. So I asked myself, what can I do to help others in the same place?”
Bravery is the result.
protecting our planet
The Bravery pledge
We source sustainable materials and prioritize ethical practices ensuring that our products align with our values of responsibility and integrity.
Bravery produces superior quality, eco-friendly clothing that respects people and the planet. We aim to make all our products 100% GOTS-certified organic cotton and recycled materials such as recycled polyester and modal.
The Bravery brand serves as a reminder that bravery is not the absence of hardship but the resilience to face adversity and rise back up after getting knocked down by life.