Bravery is about EVERYONE reaching their full potential. I have created the brand not only for the youth intervention programmes but for people to stop and take a look at their own lives and choices and to see what obstacles or challenges they are avoiding that will lead to them living their full potential.  I want it to act as a reminder that by taking risks, stepping out of their comfort zones and believing in themselves, making a difference could change their lives in amazing and exciting ways.  We are on this earth to live big and not small, to confront what scares us so that we know every time we feel the fear, that it’s just that, a feeling and not the driver of our actions.  By finding our Bravery in small things, we can learn to find the courage in the big moments.  We can be examples to others and help them find their Bravery and in doing so the Bravery chain will grow link by link. This is my path now, it will be both scary and exciting but I ask you to join me on this adventure with one goal in mind – to discover our full potential and help others achieve the same.

I believe there is a part of us that cannot be crushed or defeated, our spirit will endure anything and because of that I have the courage in knowing that “Never will I die” and fear can be vanquished with bold action. With this comes a hope that our lives do not have to be defined by moments in our history or the choices we have made in the past but by the new choices we can make every time a new challenge arises. Bravery is making that tough call when our heart knows it’s right and facing our fear so that it does not take control of our lives and this allows us to live to our full potential.

I have chosen extreme sports to represent Bravery as it epitomises ordinary people demonstrating amazing actions when they don’t let fear stand in their way. Extreme sports has also been used successfully over and over to show youngsters from disadvantaged backgrounds that life is what you make of it if you don’t let fear stand in your way or control your actions. It is often fear that makes them join gangs, numb themselves by doing drugs or turn that fear towards others through violence and crime.  It is with the younger generation that I hope to make a difference through Bravery, to help them break that chain of self destruction and give them a new path of courage, dignity and self respect by channeling that fear into pushing their own limits in an extreme sport.

Bravery hopes to create a team of role models, people that have learned what it means to face their fear time and time again and can show that it is their choices that control their destiny and success and not their fear. I hope to create programmes that will give disadvantaged youngsters a choice between life on the streets and a brighter future. That will teach them that true power comes from within and not by spreading fear in others. I feel so passionately about this kind of intervention as it breaks the cycle of children with broken lives and hopeless futures. As they find a way to heal their pain and, in doing so, show others that it is possible. This will lie at the heart of the Bravery cause and everything I hope to achieve with it.